Things We Love: EuroLux in the News & Talking Business

EuroLux Antiques Newberry South CarolinaWe were delighted when The State newspaper in Columbia said we are one of the reasons to visit Newberry! The article Five reasons to spend a summer Friday evening in Newberry suggested trolling for antiques in the number one spot. The journalist said: “Head to EuroLux for fine European and Asian furnishings.” Yay! Of course, if you can’t come and see us in person, you can still visit our EuroLuxAntiques.com online gallery.

Greg and I have also been doing the speaking circuit. We were recently invited to speak at the South Carolina Municipal Association Annual Meeting of all of the mayors in South Carolina. Our session was called Clicks Supporting Bricks. It was about how even small family-run stores and mom-and-pop merchants like us can harness the power of the Internet to run their businesses.

EuroLux Antiques online sales

Greg and Aimee (front left and center) talk about Clicks Supporting Bricks

You can read some of what we said in this article about Clicks Supporting Bricks. We talked about how EuroLux Antiques switched to e-commerce soon after opening our bricks and mortar store 10 years ago, even though fine antiques are one of the hardest things to sell online. As the article says about us: “At one point, they had 2,000 items for sale, and one piece might have 70 accompanying photos to highlight its details and intricate handiwork.”

Now 95% of our sales are via the Internet because we worked hard to build an excellent reputation as a trusted seller of high-quality European antiques. We pride ourselves on our customer service. (If you are nervous about shopping for antiques on the web, read my tips on How to Buy Antique Furniture Online.)

Aimee and Greg (center) talk at USC Moore School of Business

We also spoke to students in the Professional MBA program at the University of South Carolina Moore School of Business about entrepreneurship and what it’s like to own your own business. Dr. Richard Robinson has followed our story for the past 10 years since I wrote the original business plan for EuroLux in his Entrepreneurship class while I was working on my MBA at USC. We have spoken to his students several times throughout the years and I always enjoy encouraging folks to go out and chase their dreams.

Greg and I were at the University’s Columbia site, speaking to groups simultaneously and interactively in the Charlotte, Greenville and Charleston campuses. Some students who were on the road with their jobs in various spots around the country also tuned in live.

While it was very interesting to use the technology to reach so many folks in different locations, I definitely have to say it was a bit unnerving speaking via technology rather than being directly in front of an audience. I didn’t realize how much I depend on the non-verbal cues from an audience to feel comfortable while speaking.

I guess that even though our EuroLux business depends on web technology and Greg and I  are very familiar with that, even we still have to get used to other forms of new technology!

AimeeAvatarAimee owns EuroLuxAntiques.com with her husband and best friend, Greg. Aimee sources amazing antique furniture, vintage lighting, & high-quality reproduction furniture to help her customers decorate their homes in a unique way. She loves her 8 (you read that right) fuzzy children and is renovating a 1920s bungalow in South Carolina. Find us on Facebook or connect with Or you can sign up here to receive this blog in your inbox.

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