Tag Archives: Newberry Antiques

Things We Love: EuroLux in the News & Talking Business

EuroLux Antiques Newberry South CarolinaWe were delighted when The State newspaper in Columbia said we are one of the reasons to visit Newberry! The article Five reasons to spend a summer Friday evening in Newberry suggested trolling for antiques in the number one spot. The journalist said: “Head to EuroLux for fine European and Asian furnishings.” Yay! Of course, if you can’t come and see us in person, you can still visit our EuroLuxAntiques.com online gallery.

Greg and I have also been doing the speaking circuit. We were recently invited to speak at the South Carolina Municipal Association Annual Meeting of all of the mayors in South Carolina. Our session was called Clicks Supporting Bricks. It was about how even small family-run stores and mom-and-pop merchants like us can harness the power of the Internet to run their businesses.

EuroLux Antiques online sales

Greg and Aimee (front left and center) talk about Clicks Supporting Bricks

You can read some of what we said in this article about Clicks Supporting Bricks. We talked about how EuroLux Antiques switched to e-commerce soon after opening our bricks and mortar store 10 years ago, even though fine antiques are one of the hardest things to sell online. As the article says about us: “At one point, they had 2,000 items for sale, and one piece might have 70 accompanying photos to highlight its details and intricate handiwork.”

Now 95% of our sales are via the Internet because we worked hard to build an excellent reputation as a trusted seller of high-quality European antiques. We pride ourselves on our customer service. (If you are nervous about shopping for antiques on the web, read my tips on How to Buy Antique Furniture Online.)

Aimee and Greg (center) talk at USC Moore School of Business

We also spoke to students in the Professional MBA program at the University of South Carolina Moore School of Business about entrepreneurship and what it’s like to own your own business. Dr. Richard Robinson has followed our story for the past 10 years since I wrote the original business plan for EuroLux in his Entrepreneurship class while I was working on my MBA at USC. We have spoken to his students several times throughout the years and I always enjoy encouraging folks to go out and chase their dreams.

Greg and I were at the University’s Columbia site, speaking to groups simultaneously and interactively in the Charlotte, Greenville and Charleston campuses. Some students who were on the road with their jobs in various spots around the country also tuned in live.

While it was very interesting to use the technology to reach so many folks in different locations, I definitely have to say it was a bit unnerving speaking via technology rather than being directly in front of an audience. I didn’t realize how much I depend on the non-verbal cues from an audience to feel comfortable while speaking.

I guess that even though our EuroLux business depends on web technology and Greg and I  are very familiar with that, even we still have to get used to other forms of new technology!

AimeeAvatarAimee owns EuroLuxAntiques.com with her husband and best friend, Greg. Aimee sources amazing antique furniture, vintage lighting, & high-quality reproduction furniture to help her customers decorate their homes in a unique way. She loves her 8 (you read that right) fuzzy children and is renovating a 1920s bungalow in South Carolina. Find us on Facebook or connect with Or you can sign up here to receive this blog in your inbox.

Things We Love: The First 10 Years of EuroLux Antiques

It’s been fun to look back over the past ten years of EuroLux Antiques as we celebrate our 10th anniversary and remember how far we’ve come. So much has changed – even our name and our location!

EuroLux Antiques original logoWe actually started our business as EuroLux Imports – meant to convey that we were importing hand-selected, high-quality luxury goods from Europe. Our logo was a rampant lion with our name in script lettering. The lettering was so fancy you could hardly read it.

We soon found out that most folks understood First EuroLux Antiques Building-June-2005the word “imports” as synonymous with “reproductions.”  We had a serious credibility problem with folks not believing that our pieces were true antiques. Inside of first EuroLux Antiques buildingSo we changed our name to EuroLux Antiques and that seemed to solve the problem. (Now we’re actually considering changing our name to EuroLux Home, to reflect the fact that we have started to sell much more than just antiques!)

We also originally opened our business outside of Newberry on CR Koon Highway in a large metal pole building. Here is a glimpse of the outside and the inside of our original building.

SignInstallation (9)
I still remember the day our sign went up, I was so excited! It finally felt real – we really had our own business!

After a year and a half, we decided to move to Historic Downtown Newberry and we purchased our current gallery, a two story building at 1409 Main Street. All of the other antiques shops in Newberry were concentrated on Main Street, so we increased our walk-in traffic. And Downtown Newberry is so cool, we love being part of the neighborhood!

EuroLux Antiques Newberry Main Street stores

 

Also, the new gallery was much more convenient for receiving containers of European antiques. In our old space, we had to move everything to the walls so that we could unload directly into the middle of the room. Then the shop was a disaster for a week or more while we sorted everything out. Now we just unload directly into the basement level so that we don’t mess up the gallery!

We also enjoyed moving to Downtown Newberry as we joined a thriving community of other small business owners.

I was honored to serve as President of the Downtown Merchants Association for three years and Greg served as Treasurer too.

There is quite a bit happening in Downtown Newberry these days, but I’ll tell you about that another time. For now, we’re just happy to look back over our first ten years and share our journey with you. Thanks to all our customers who bought antiques from us, and who made it all such fun!

Aimee owns EuroLuxAntiques.com with her best friend, Greg. Aimee sources amazing antique furniture, vintage lighting, & high-quality reproduction furniture to help her customers decorate their homes in a unique way. She loves her 8 (you read that right) fuzzy children and is renovating a 1920s bungalow in South Carolina. Connect with or you can sign up here to receive this blog in your inbox.

South Carolina Antique Trail & 10% Off Everything

Squiggy in the window on the antique trailWe are delighted that EuroLuxAntiques.com is on the South Carolina Antique Trail. Our Newberry, SC, gallery is on the trail map online and on the printed maps available at visitor centers and major antique shows. We hope you’ll stop by and see us on Main Street if you go antiques hunting. You can be sure that Squiggy, our kitty in the window, will give you a warm welcome too!

We are one of the stores in 10 southern states participating in the AntiqueTrail.com March Antique Trail Sale. You don’t actually have to take a road trip if you want our 10% discount. Although you won’t be disappointed if you do visit our beautiful state!

Get 10% off everything at EuroLuxAntiques.com (and our always-free shipping) when you enter the coupon code at checkout: AntiqueTrail  through March 31, 2014. Or just mention the Antique Trail if you come in person to the gallery.

Yep! That’s 10% off your entire order, on everything from fine antique furniture, vintage lighting, and home décor accents, to high-quality reproduction furniture. If you need further temptation to take advantage of our Antique Trail discount, here is just a tiny selection of pieces in the gallery right now.

Antique French SideboardThis gorgeous French antique server or sideboard in classic Henry II style dates to 1900. Walnut wood carvings combine wonderfully with a swirled red and grey marble top. The 6-foot-tall antique server will look impressive in any home bar or dining room. The ample storage and display space will be useful too!

Chinese antique armchairsWe love the lines of this pair of Chinese antique chairs. They have a hand-carved dragon medallion in the chair backs and a luscious red and black lacquer finish.  This style is properly called Antique Chinese Southern Official’s Hat Armchairs – typically used by wealthy people or government officials. I tip my hat to the timeless design!

Game of Thrones Gothic ChandelierThis amazing 1930 vintage French Brittany chandelier is carved with a fantasy castle complete with turrets. Five copper lamps hang from the drawbridges and chunky chains add to the thrill. It’s perfect for Game of Thrones fans, and anyone who loves Old World romance and mystery.

French Antique standing cross
This French antique standing cross was exquisitely crafted around the year 1900. The fine detailing struck us when we brought this crucifix to America. The porcelain Jesus Christ figure is surrounded by an intricate metal fringe and it is just one of our many antique religious treasures.
Ambella Home console table
We also carry high-quality reproduction furniture, like this artfully crafted new Ambella Home console table or hall cabinet. Scrolled ironwork and a black fossil stone top makes this an elegantly decorative choice. Adjustable shelves and three drawers keep you organized too!
For more inspiration on the Antique Trail, browse our complete inventory.
Then take 10% off everything in your shopping basket when you enter the coupon code: AntiqueTrail
The offer is valid until March 31, 2014.
Aimee owns EuroLuxAntiques.com with her best friend, Greg.  Aimee sources amazing antique furniture, vintage lighting, & high-quality reproduction furniture to help her customers decorate their homes in a unique way.  She loves her 8 (you read that right) fuzzy children and is renovating a 1920s bungalow in South Carolina. Connect with or you can sign up here to receive this blog in your inbox.

Things We Love: Our Customers and 10 Years of European Antique Furniture

Love is in the air in the month of February and it reminds me of how much we love and appreciate our customers who trust us to provide them with fine European antique furniture and home décor accents. Greg and I are celebrating the 10th anniversary of our EuroLux Antiques business this year. Time sure flies when you’re having the time of your life! However, we truly understand that we wouldn’t be celebrating this momentous occasion without the patronage and support of you – all of the many wonderful customers we’ve been lucky enough to meet over the past decade!

Newspaper article just after we launched our European antique furniture business

Article in our hometown newspaper The Newberry Observer just after we launched.

Ten years ago, in January 2004, we jumped out of the corporate world and decided to launch this crazy business venture. We were passionate about European antique furniture so we quit our jobs. Greg was Controller/MIS Director of a manufacturing plant and I was a Global Marketing Manager at another manufacturer.

We were willing to gamble our life’s savings on the idea that regular folks would love hand-selected, high-quality European antique furniture as much as we did, and would be willing to buy it online. My dad thought we were definitely nuts. But we felt down deep in our toes that if we didn’t try, we’d always wonder what might have been. And so we jumped off the cliff into the free fall of entrepreneurship.

Our first European antique furniture buying trip

Aimee at a market on our first European buying trip.

It took us nearly six months to get all our ducks in a row. We had to incorporate, get insurance, find and renovate a space, get a marketing plan in place, and then we flew overseas to hunt out the best European antique furniture for our inventory.

Owning your own business isn’t glamorous, as any small business owner knows. Folks that don’t work for themselves think you can set your own hours and just take off whenever you want. I always say you do have the freedom to choose which 12 – 14 hours a day you work! But I didn’t have to put on stockings, high heels, and a suit every day, and I was thankful for that, although I didn’t realize how much heavy furniture lifting would be in my future.

We sold our house in order to raise capital for the business and moved in with my in-laws, which we thought would only be for six months or so. It turned out to be nearly three years. I am so grateful to John and Kathy for keeping a roof over our heads while we passionately pursued our dream. EuroLux Antiques would not have been possible without their emotional and financial investment. Right as we were launching the business, they were retiring, so we convinced them to come work with us too. This small family business venture has truly been a labor of love!

European antique furniture - armoire

One of the first armoires that nearly made us pull our hair out in frustration trying to figure out how to build it!

Our first container of the European antique furniture we’d bought arrived in July and we were so excited. That excitement soon turned to utter frustration as we learned that all of the pieces of furniture came apart in what seemed like about a million pieces. Luckily they were all numbered as to which piece of furniture they belonged to, so we made piles of pieces and then tried to put them together. We look back and laugh now, but we had no idea how to reconstruct some of those French armoires! It seemed that no two went together in the same way. Greg and I remember staying up until the wee hours of the night wrestling with that furniture. After ten years, we probably haven’t seen it all, but we sure don’t get stumped much anymore.

Before we went online with our European antique furniture store, we started doing the antique trade show circuit during the summer of 2004. The Metrolina antique and collectibles show in Charlotte, North Carolina, and Scott’s antique market in Atlanta, Georgia, were our first shows. I’ll share stories with you from our early shows next month.

At the launch of our European antique furniture business

This photo of us appeared in that first Newberry Observer article

But in the meantime, I just want to thank each and every one of you who has helped make this “American Dream” possible. We have worked so hard and put our hearts, souls, blood, and tears into building this business. But we have always known that we couldn’t do it without you. I always try to sign each email with “Thank you for your patronage – we appreciate you!” Those aren’t just words here at EuroLux Antiques – we mean it!

We are still passionate about European antique furniture, even though we’ve expanded into Asian antique furniture and high-quality reproductions and home décor accents too. And truly, madly, deeply – we love our customers!

Aimee owns EuroLuxAntiques.com with her best friend, Greg.  Aimee sources amazing antique furniture, vintage lighting, & high-quality reproduction furniture to help her customers decorate their homes in a unique way.  She loves her 8 (you read that right) fuzzy children and is renovating a 1920s bungalow in South Carolina. Connect with or you can sign up here to receive this blog in your inbox.

EuroLux Antiques in a TV Commercial!

A big shout out and huge THANKS to Joe Trainor, owner of Stokes-Trainor GM Superstore, who featured EuroLux Antiques and Downtown Newberry in his latest TV commercial for pre-owned vehicles.

 

Joe has been President of our Newberry Chamber of Commerce and continues to go the extra mile to support Newberry. Our local businesses here on Main Street greatly appreciate everything that Joe does to bring folks to town and focus the spotlight on Newberry.

Greg and I can personally attest to not only the great deal you’ll find at Stokes-Trainor Chevrolet, but also the integrity, sincerity, and high-level of customer service you’ll receive. Both of our EuroLux Antiques business trucks were purchased there and our family members have purchased more than a dozen cars from Stokes-Trainor GM Superstore over the years. In fact, we wouldn’t go anywhere else to purchase our next vehicle and we continue to use their service department, even after our warranties have expired.

Thanks for being such a great guy, Joe Trainor!

 Aimee owns EuroLuxAntiques.com with her best friend, Greg.  Aimee sources amazing antique furniture, vintage lighting, & high-quality reproduction furniture to help her customers decorate their homes in a unique way.  She loves her 8 (you read that right) fuzzy children and is renovating a 1920s bungalow in South Carolina.  Connect with or sign up to receive this blog in your inbox!

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